PostgreSQL offers two types for storing JSON data: json and jsonb. To implement efficient query mechanisms for these data types.
The json data type stores an exact copy of the input text, which processing functions must reparse on each execution; while jsonb data is stored in a decomposed binary format that makes it slightly slower to input due to added conversion overhead, but significantly faster to process, since no reparsing is needed. jsonb also supports indexing, which can be a significant advantage.
Because the json type stores an exact copy of the input text, it will preserve semantically-insignificant white space between tokens, as well as the order of keys within JSON objects. Also, if a JSON object within the value contains the same key more than once, all the key/value pairs are kept. (The processing functions consider the last value as the operative one.) By contrast, jsonb does not preserve white space, does not preserve the order of object keys, and does not keep duplicate object keys. If duplicate keys are specified in the input, only the last value is kept.
In general, most applications should prefer to store JSON data as jsonb, unless there are quite specialized needs, such as legacy assumptions about ordering of object keys. (https://www.postgresql.org/docs/current/datatype-json.html)